Faculty Profile

SHAILJA SHARMA 
Assistant Professor

MBA (Tourism), MBA (Marketing), UGC-NET&JRF, PhD (Pursuing)
Email: sky2shailja@gmail.com

Background And Experience

Having more than 6 years of aggregate Teaching and Industry experience with IITTM, New Delhi and Orbitz Corporate and Leisure Travels India Pvt. Ltd.

Teaching Interests

Tourism Impacts, Tourism industry operations, Marketing of services, Human resource Management

Research Interests

Tourist behavior, Tour package operations, Marketing in tourism, Tour guides

• Submitted  a paper on “Advertising & Branding-A case study of Incredible India” in   the International seminar on “Creating customer value through innovation in Tourism Industry organized by Centre for Hospitality Studies, University of Jammu, J&K in Dec, 2007

• Attended the AICTE sponsored Faculty Development Programme from 20/06/08-29/06/08 organised by IITTM, Gwalior

• Presented a paper on “Redefining the contribution of Chandni Chowk in the promotion  of heritage tourism” in   National Conference on "Tourism in India- Challenges Ahead" under the aegis of UGC-SAP (DRS-1) organized by the Business School, University of Jammu on 6-7 March 2009

• Presented a paper on “Assessing the role of Dilli Haat in the promotion of Rural Tourism” for presentation in the National in the National Seminar on Changing Paradigms in Indian Tourism and Hospitality: Implications for Growth and Sustainability on March 16-17. 2009 organised by University of Kurukshetra

• Organised the Earn while you Learn, Commonwealth Games -2010 orientation programme for faculty members in April 2009 at Indian Institute of Tourism and Travel Management, Pusa, New Delhi

• Organised Earn While You Learn, Commonwealth Games-2010 training programmes at IITTM, Pusa, New Delhi in the year 2007, 2008, 2009 & 2010

• Participated in “Research Methodology Workshop in Tourism (Level-I) from 12th -16th July, 2010 organised by IITTM, Gwalior

• Participated in the XXV IATO Annual Convention-“Tourism Managing the Downturn “held at Bengaluru, Karnataka from 3-6 September, 2009

• Participated in the XXVI IATO Annual Convention- “Tourism in the New World Order” held at Udaipur from Sep 2-5, 2010

• Participated in the pledge signing ceremony on “Code of Conduct for Safe and Honourable Tourism” organized by Ministry of Tourism, Govt. of India at Hotel Ashoka, New Delhi on World Tourism Day,27th September,2010

• Attended the National Seminar on “Skills Development in Tourism and Hospitality Sector in India” organized by School of Tourism and Hospitality Services Sectoral Management, IGNOU on 14th March,2011

  Key Achievements

• University rank holder with 2nd  position  in Post Graduation(MBA in Tourism) ,  University of Jammu,  2005

• University rank holder with 2nd position in   Graduation(BBA),University of Jammu ,2003

• Qualified UGC NET & JRF (Junior Research Fellowship,  A scholarship granted by the Government of India)

• Worked as Cultural Secretary ,Department of  Mgt. Studies, University of Jammu , Year- 2004-05

• Bagged 3rd position in   North zone  Youth festival, held by Association of Indian Universities   Allahabad , 2002  in Western vocal  Solo 

• Participated in North Zone Inter Varsity Youth Festival held by Association of Indian Universities at Jhansi in the year 2004 in Western Vocal Solo

• Bagged 1st position  in  Display Your  Talent, organized by University of Jammu, 2002  in western vocal solo

• Bagged 1st position  in Display Your Talent , organized  by University of Jammu, 2004  in western vocal solo

• Bagged 2nd position in  Display your  Talent ,organized by University of Jammu, 2003 ,western vocal Solo

• Bagged 2nd position in  Display your Talent ,organized by University of Jammu  Western vocal  Group, Dec 2004

• Bagged 3rd position   in Display your Talent ,organized by University of Jammu  ,Western vocal Solo,2005